Blurring the lines between heroism and entertainment

How would you like to be catapulted to the height of a skyscraper--not attached to anything, just shot upward--to land on top of a burning building? If you kids can't decide whether you'd rather be a fearless daredevil acrobat or a fireman when you grow up, now you can be both:



















Same basic idea as the circus cannonball act, but pointed almost straight up, and with a fireman instead of an acrobat.

Will anyone ever be impressed by this poor guy again, after all his hard work?